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Edinburgh Castle in Winter

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A year packed full of great days out

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COOKIES AND WEBSITE TRAFFIC ANALYSIS

When users enter the Historic Scotland website their computers will automatically be issued with 'cookies'. Cookies are text files which identify users' computers to Historic Scotland’s server. The website then creates "session" cookies to store some of the preferences of users moving around the website, e.g. retaining a text-only preference.

Cookies in themselves do not identify individual users but identify only the computer used and they are deleted on departure from the website.

Cookies enhance our website performance in a number of ways including providing a secure way for us to measure use of the website including number of visitors, how frequently pages are viewed, and the city and country of origin of users. This helps to determine what is popular and can influence future content and development.

The following table states the name and purpose of each of the cookies that are used across the Historic Scotland’s web properties. We have also provided a link to more detailed information where possible.

Name

Purpose

More Information

__utma
__utmb
__utmc
__utmz

Used by Google Analytics to track the site's users. This data is sent to google which then has reports that the site user can access about user's browsing habits. Helpful non-intrusive cookie.

http://www.google.co.uk/

PREF

Google cookie for storing basic user preferences.

http://www.google.co.uk/

id

Google DoubleClick Floodlight advertising/marketing.

http://www.google.co.uk/

ASP.NET_SessionID

Session cookie for the Membership website. Necessary for the provision of this service.

http://support.microsoft.com

VisitorGuid

Session cookie for the Membership website. Necessary for the provision of this service.

http://support.microsoft.com

.ASPXAUTH

Session cookie for the Membership website. Necessary for the provision of this service.

http://support.microsoft.com

ShoppingCartCookieID

Session cookie for the Membership website. Necessary for the provision of this service.

http://support.microsoft.com

SalesOrderID()

Session cookie for the Membership website. Necessary for the provision of this service.

http://support.microsoft.com

Users have the opportunity to set their computers to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. The last of these means that certain personalised services cannot then be provided to that user.

For this purpose, the Historic Scotland uses a web traffic analysis package to measure and analyse usage of the website to help us improve our service to you. The information collected by Historic Scotland will include IP address, pages visited, browser type and operating system.